The frozen food market, which started to develop in the 1970s in Turkey, is one of the rapidly growing sectors in the food industry today. Although the frozen food market figures in Turkey are far behind compared to developed countries, factors such as the rapidly developing industrialization process in recent years, the fact that housewives are more involved in business life and the increase in the number of individuals living alone pave the way for the sector.
Technical developments and product features that increase the importance of frozen food, such as being able to be stored for a long time, being easily processed, practical, almost never losing its nutritional value, compatibility with household appliances in freezing, thawing, cooking processes and ease of use are the features of these products. Frozen food producing companies, which initially worked for export, realized the domestic demand potential for frozen products and started to work on domestic consumption, especially after 1990. Making advertisements for the promotion of frozen foods, expanding the frozen food aisles at retail sales points and arranging them in a way that attracts the attention of the consumers are among the works of the companies.
Both in the world and in our country, the consumer's awareness of frozen food, the widespread use of deep freezers, and the increase in the number of large markets have been the factors that increase the consumption of frozen food. It is noteworthy that the consumption of frozen food in Turkey is concentrated primarily in Istanbul, in big cities such as Ankara, Izmir and Bursa, and in western regions.
Benefits And Preference Of Frozen Food
- It is more convenient financially,
- It can be stored for a long time,
- Reducing wastage, Controllability, Space saving, Labor saving, Time saving,
- Increase in hygiene standards, Increase in quality standards,
- No use of preservatives,
- It preserves the nutritional value of the products for a long time.
The increasing demand for frozen food products in the domestic market in Turkey has led to an increase in frozen food production. While 20-30% of the production is consumed in the domestic market, 70-80% is exported. Turkey's global market share in the frozen food sector in 2020 was recorded as approximately 2 billion TL. The product groups that have the most important share in the import value of frozen products are frozen vegetables, frozen fish, frozen fruit, frozen ready-to-eat food and frozen chicken products, respectively.
Considering the domestic supply of the raw materials required for the frozen food sector, the increasing demand for the products produced in the sector, the progressive development of the machinery and equipment used in the sector together with the technology, and the geographical location of Turkey, this figure is expected to increase gradually. In addition, the high value added and export values on the one hand, and the rapidly developing demand on the other hand make frozen food production attractive for industrialists.
As ADK project, we closely follow all the developments in the sector, you can contact our expert teams for your cold storage and frozen food projects.
